About

This is a design made for a new tubed yoghurt brand for kids. 
The work was a start to finish branding, from the naming of the brand to creating the tagline and the different packaging designs.
 

Primary Target Consumers

Kids from 3-7 years old. Low to mid-income groups.
 

Desired Brand Personality 

Cool, Hip, Happening & Fun

Graphic Elements

 
We used mascots to describe the different flavors so that it would be more appealing to kids. We also had the mascots surfing to show the Cool, Hip & Fun side of the different products.
Other Works

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